DT Jocks

December 29, 2004 | Posted in Editorial Features by jonnobot

2004_12_29_dtjocks.jpg

So how does a fledgling Australian men's underwear company get itself noticed in an already oversaturated market? Why, by having a website featuring two really hot Aussie models parading around in their product. True, the presence of Bonnie (who says she likes "hanging with boys in DT Jocks", of course) makes us think they're going for a more hetero (sic) market share, but we suppose they had to distinguish themselves from all those other brands somehow.

DT Jocks: Gallery (dtjocks.com - thanks Keith)

Previously: C-IN2 Underwear, Only Undies Guys

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