Spirit Airlines Celebrates Milestone By Giving Bill & Ted Jobs As Copywriters Apparently

Spirit Airlines, aka A La Carte Airlines, has just unveiled their latest advertising campaign and it's a doozy. In the past they've courted controversy by making references to smoking crack and MLK's "I Have a Dream" speech, but for this particular ad campaign, they're going full on giggling teenage boys with all manner of sexual innuendos to celebrate the acquisition of their 69th aircraft.

According to the Daily Mail (link below), Spirit really outdid themselves with this promotion, even debuting ad copy that appeared to have been written by Bill & Ted.

'We've been waiting to hit 69 planes for years,' Spirit's website reads.

'It's our favorite number -- ever since we were twelve and found that magazine under our brother's bed (the one with the fantastic articles). 

'#69 is perfect: just the right size, with a cockpit that's in your face (because it's bright yellow). 

'Use your mouth to spread the word: Spirit is in an even better position to get you where you're going.' 

Refreshingly, the company didn't back down or kowtow to frenzied cries of "won't someone please think of the children," by doubling down on that shit.

In much the same vein, Spirit spokesman Paul Berry said, in a statement, that the latest campaign was simply a reflection of the airline's unconventional and quirky personality.

'Spirit isn't your typical airline and we don't want to be.

'We enjoy being different than other airlines.'  

'When it comes to advertising, different means we don't spend a lot of money on advertising -- because that just increases fares.

'But we're also different because our ads are fun, provocative, sometimes silly and often irreverent.

'They get lots of attention.

'The vast majority of our customers find these types of ads humorous and accept them for what they are. We understand there is a small group of people who feel differently.' 

Via Daily Mail