Lifestyles Creates Safer Sex Ad That’s Actually Sexy

We’re so used to American condom ads approaching the topic of safer sex through (often sophomoric) humor that it’s actually a little strange to see an ad that’s upfront about what they’re actually selling.

After all the pigs and dancing condoms, we’d almost forgotten that the whole point of buying condoms is so you can have good, worry-free sex. Thank you, Lifestyles, for not being afraid to put the sexy back in safer sex. Man, it’s like we’re living in Europe or something.

· Lifestyles SKYN (lifestyles.com)

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  • MindTricked

    I saw a long ad the other day for Trojans… and it starred bananas. It also had male banana-on-banana action.

  • Come a little Miroslav Klose You’re My Kind of Man

    Are Showtime & HBO running ads, now? What network would possibly risk airing that? Spike after midnite? MTV during the three (?) hours block when they actually run videos (1 am – 4 pm CDT)?