Sexy Underwear Shamelessly Used To Hawk Sexy Underwear

Putting a few dozen models in skimpy underwear and having them play a giant game of patty cake is the kind of genius advertising strategy that could sell just about anything. But here’s the weird part–this ad is actually selling skimpy women’s underwear! It’s so crazy that it just might work!

· Spot: Bonds: Patty Cake (coloribus.com, via adrants.com)

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  • Jamo

    A refreshing use of sex in advertising. It’s hilarious that we’ll never see this ad on TV in the US because of the innate ability for women in lingerie to warp our fragile, little minds.

  • hellzinger

    Sigh. You can tell it’s an ad because nobody jiggles.

    And the underwear ain’t *that* skimpy.

  • Come a little Miroslav Klose You’re My Kind of Man

    @hellzinger: Breasts can only defy gravity for so long, before you need renewed support.