Yes, we know that the ad campaign for Abercrombie’s new Gilly Hicks underthingies line breaks no new conceptual ground, is a stale rehash of outmoded promotional concepts, and appeals to the absolute lowest possible prurient interests. That said … look, naked boobies and hot man butt! (Hey, we never said we were above those things.) (gillyhicks.com + unboundedition.com + drants.com)
