2008_03_14_gillyhicks.jpgYes, we know that the ad campaign for Abercrombie’s new Gilly Hicks underthingies line breaks no new conceptual ground, is a stale rehash of outmoded promotional concepts, and appeals to the absolute lowest possible prurient interests. That said … look, naked boobies and hot man butt! (Hey, we never said we were above those things.) (gillyhicks.com + unboundedition.com + drants.com)

Tags: , , , , , ,