Speaking of unneccessary products, we’re still not convinced that sticky-sweet smelling shower gels for men are truly effective when it comes to luring in the ladies, but we will admit that their advertising continues to be awfully effective: as long as companies like Lynx keep coming up with campaigns featuring dirty, half-naked babes, we’ll keep on buying it. Even if we don’t actually, you know, use it. (adrants.com; see also interminable Flash game @ lynxeffect.com.au)